The annual Best Global Green Brands report for 2014, released together by consultancies Interbrand and Deloitte, has ranked top 50 global brands across 10 major sectors. Companies that have been assessed are from diversified business sectors--automotive, electronics, sporting goods, FMCG, technology, home furnishing, beverages, services, transportation, sporting goods.
The report examines the gap that exists between a brand’s environmental performance and consumers’ perceptions of that performance.
Below is an interactive that shows how various brands have been ranked. You can also click on the bubbles to see their rank this year, last year and the gap score. The methodology of Best Global Green Brands is based on assessing both market perception and actual environmental performance
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Automotive Sector
Automotive brands continue to focus on efficiency and style. With the 10 brands hailing from the automotive sector, the automotive brands make up 20 per centof the top 50 brands and represent four of the top five brands in the report thus demonstrating the lead taken by the this sector in rankings for the sustainable and socially-responsible initiatives
• The leading automotive brands of the year include - Ford (#1), Toyota (#2), Honda (#3) and Nissan (#4).
• With new environmental action committees in place, improved employee engagement around sustainability, better water/energy/emissions intensities, enhanced green build policies and
increased waste recycling, Ford claimed first position.
Toyota slipped to no. 2 position after remaining on top since 2011, when the first edition of this report was published. But continues to pioneer and innovate in the fuel-efficient automobile market and boasts more than 2 million hybrid vehicles in the United States, which is more than any other automotive manufacturer.
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Beverages
Only two global brands from the beverages sector ranked in this sustainability list. Two global brands - -Cola Cola and Pepsi were ranked at 20 and 30 positions in this global green brand ranking
Electronics Sectors
With 5 brands hailing from the electronic sector, the electronic brands make up 10 per centof the top 50 brands.
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Technology Sector
With seven brands hailing from the technology sector, the electronic brands make up 14 per centof the top 50 brands. Dell with tenth position is the only technology brand amongst top 10 global green brands. In 2013, too Dell was ranked #10
• Samsung jumped from 16th rank in 2013 to 11th rank in 2014. |
FMCG Sector
With seven brands hailing from FMCG Sector, the FMCG brands make up 14 per centof the top 50 brands. Major brands – Johnson & Johnson with #12 rank and Nestle with #18 rank fell by six and four position in 2014.
• L’Oreal the famous cosmetic brand in this sector ranked at #22 slipped by two position in the overall Interbrand sustainability ranking this year. Apparel Sector Only two global brands from the apparel sector – Zara and H &M ranked in this global sustainability list of brands.
Zara climbed up by 14 places to claim #34 rank in 2014. Two brands from the business services sector IBM and Xerox ranked amongst top 50 global green brands. Both IBM and Xerox with #25 and #27 ranks respectively climbed up by two places this year. IBM was at #27 place while Xerox was at #29 position in 2013.
Two brands from the sportsgood sector Adidas and Nike ranked amongst top 50 global green brands. Adidas entered into top eighth position for the first time. Nike slipped by two places and was ranked at #29 position
Allianz and Citi did not rank amongst top 50 global green brands in 2014. AXA fell by one place to get #45 rank and Santander moves up two places to #44
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