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How to win the argument on climate change: a five-point plan

A paper by Simon Maxwell, Executive Chair of CDKN, offers a five-point plan on how to win the public and policy argument on climate change. Maxwell argues that a plan is necessary because climate change policy is contested, and – like all policy – has winners and losers. The five points are: Find a simple way to tell the story; Create a positive message on the transformational benefits of taking action; Craft a policy package which aids transition and helps losers; Build a leadership group that will deliver a long-term consensus; and Focus relentlessly on implementation.

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