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Cadbury to be part of responsible marketing pledge

Viveat Susan Pinto / Mumbai July 21, 2010, 1:16 IST Chocolate major Cadbury will join the group of companies which yesterday pledged they would not advertise their food & beverage products to children below 12 years.

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21/07/2010
Business Standard (New Delhi)
News

F&B firms to opt for responsible marketing towards children

Seven major food and beverage (F&B) companies today announced a common commitment towards responsible marketing to children. The signatories include Coca-Cola, General Mills, Kellogg’s, Nestlé, Mars International India, PepsiCo and Hindustan Unilever.

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20/07/2010
Business Standard (New Delhi)
News

7 food majors vow responsible ads

Mumbai: Seven major food and beverage companies have signed a unique pledge committing themselves to responsible advertising and marketing to children. This is the first such self-regulatory pledge in India on the lines of the one in the European Union.

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19/07/2010
Times Of India (New Delhi)
Feature Articles

Green washing: Do you know what you're buying?

In a United States where climate change legislation, concerns about foreign oil dependence, and mandatory curbside recycling are becoming the “new normal,” companies across a variety of sectors are seeing the benefit of promoting their “greenness” in advertisements. Many lay vague and dubious claims to environmental stewardship.

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Jun 2010
Richard Dahl
Environmental Health Perspectives 118 6
Green washing.pdf
Feature Articles

Ethanol: to tariff or not to tariff?

Brazil and the US are locked in hot competition over ethanol trade, with the former seeking more market access and the latter determined to protect its domestic producers.

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May 2010
Bridges 14 2
News

UK govt ads on climate banned

Britain's independent ad watchdog has banned two government issued print adverts for overstating the risks of climate change.

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18/03/2010
Asian Age (New Delhi)
News

MCD to rope in cricketers for sanitation drive

The MCD is to rope in city cricketers Ishant Sharma, Gautam Gambhir and Virender Sehwag as a part of its multi-media in public awareness campaign for sanitation drive in the city.

The multi-media campaign is to come in the run up to this year's Commnwealth Games being hosted in the city.

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11/02/2010
Asian Age (New Delhi)
News

In Idol’s ad, his real-life effort to save water

Mumbai Mumbai’s famous resident, Sachin Tendulkar
, has stopped taking a shower. He takes his bath using a bucket of water these days and so do his wife and children in a bid to contribute to the city’s urgent need to save water.

Tendulkar had revealed this to a team that had gone to shoot a ‘Save Water’ ad for the civic body. The impressed team included it in the ad.

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11/01/2010
Indian Express (Mumbai)
News

Sanitation awareness drive soon in capital

New Delhi: In a bid to instil civic sense in Delhiites and make Delhi cleaner ahead of the Commonwealth Games 2010, the MCD is going to launch a campaign from Tuesday to raise awareness against spitting, urinating and littering in public places.

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01/12/2009
Times Of India (New Delhi)
News

Problem pill

There was never a doubt that the i-pill and other emergency contraceptive pills (ECPs) would prove to be immensely popular among women in India when they were introduced two years ago. That's because India records 11 million abortions annually and a shocking 20,000 women die because of abortion-related complications.

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01/12/2009
Nirmala Ravindran
India Today (New Delhi)

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