They'll no longer be wrapping their dolls and their toys in rainforest destruction... This is a huge win ­­ Rold Skar spokesman, Greenpeace US toy giant Mattel, maker of the world-famous Barbie doll, has decided to use more environmentally friendly materials in its packaging. The decision comes after months of facing criticism from Greenpeace. The California-based company said on Wednesday that it hopes to source 70 per cent of its paper packaging from recycled material or sustainable fiber by the end of the year. The goal would be to rise to 85 per cent by the end of 2015. “We are committed to advancing the use of sustainably sourced paper and wood fibre across our business, beginning with packaging,“ Mattel vice-president Lisa Marie Bongiovanni said in a statement. On its part, Greenpeace welcomed the move, which it said had come after a three-month campaign to persuade Mattel to stop sourcing paper from Asia Pulp and Paper (APP), which the environmentalist group had accused of destroying rainforests. “They'll no longer be wrapping their dolls and their toys in rainforest destruction... This is a huge win (for us),“ said Rolf Skar, a spokesman for the group. Mr Skar added that the move would help protect tiger habitats in Indonesia. The Indonesiabased APP says on its website that it is “committed to sustainable and socially responsible development“. The Greenpeace campaign had featured a Barbie and Ken doll “break-up“ on the popular micro-blogging website Twitter, after the posting of a picture of Barbie destroying trees with a chainsaw. -AFP