E-commerce venture into rural territory

  • 26/10/2004

  • Asian Age (New Delhi)

Now consumers from Bharyander to Bhatinda can order anything from a frostfree refrigerator to a pair of the latest Reebok shoes, Mahamaza e-commerce limited is considered one of India's top five e-commerce companies and has set up a unique business model focusing specifically on smaller towns.there is an urgent need to bridge the digital gap that exists between IT savvy states such asTamil Nadu , Andhra Pradesh , Maharashtra and Karnataka . The good new is that Wipro is developing a "village computer," that is exected to consume low power, a boon for those situated in rural areas.