Management guru CK Prahalad has called for innovative approaches to "convert the poverty into an opportunity for all concerned,' including the poor and the private companies. "What is needed, is an approach that involves partnering with the poor to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them are profitable,' he said while addressing a Confederation of Indian Industry (CII) meet on SME development in South Asia.