ITC `trusts` cos will pitch in for farmers
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24/04/2003
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Business Line (New Delhi)
Tobacco major ITC Ltd plans to create a Trust through which business houses, both in the private and public sector, can help provide a range of critical services to Indian farmers. Announcing this during his keynote address at a FICCI conference on 'rural marketing and communications', the ITC Chairman, Mr Y.C. Deveshwar, said corporate help for the farm sector is only in enlightened self-interest, because if rural India does not grow or have good incomes, the dream of industrial growth will be shortlived.