ITC `trusts` cos will pitch in for farmers

  • 24/04/2003

  • Business Line (New Delhi)

Tobacco major ITC Ltd plans to create a Trust through which business houses, both in the private and public sector, can help provide a range of critical services to Indian farmers. Announcing this during his keynote address at a FICCI conference on 'rural marketing and communications', the ITC Chairman, Mr Y.C. Deveshwar, said corporate help for the farm sector is only in enlightened self-interest, because if rural India does not grow or have good incomes, the dream of industrial growth will be shortlived.