A great deal has been written on bridging the divide between urban and rural India, but unfortunately, in actual terms this divide is increasing rather than diminishing. The reason: there is no identified party which sees a strong economic benefit for themselves in implementing such a change. The government would be an ideal agency to bridge the divide, but despite its efforts, the divide has not really decreased. Now it seems that the government needs to be shown the way, and so the bodies identified are corporations and non-profit organisations (NGOs). Currently confined to their own worlds, these bipolar organisations need to end the cold war and understand one another.