Mahindra Reva mulls launching products in Europe next year
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21/12/2015
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Pioneer (New Delhi)
Mahindra Reva Electric Vehicles, a part of the $16.9 billion Mahindra Group, on Monday said it plans to launch products in Europe next year.
“Europe is a very interesting space for us, we are looking at launching our products sometime in calendar year 2016 in European market,” Mahindra Reva Electric Vehicles Pvt Ltd Vice President (Sales and Marketing) Jagan Kurian told reporters here.
He said “we see a product space there, we are looking at the ecosystem which is evolving, and we feel Europe to be the better place to be in 2016.”
Without sharing any numbers, he also said that it will be completely built electric cars that they are going to export to Europe.
Kurian was speaking on the sidelines of a media briefing on the completion of all-electric car expedition named the ‘Mahindra Reva Goodness Drive’ from Kashmir to Kanyakumari.
As part of the expedition three Mahindra e20 cars were driven, covering a distance of 5,300 kms and 52 locations.
Speaking about the market for electric cars worldwide, Kurien said 30 per cent of electric cars are sold in the US, 30 per cent in Europe and 30 per cent in China, around 8 to 9 per cent are sold in Japan, while the balance one per cent is rest of the world.
Asked whether the company will need to ramp up production for exports, he said 30,000 capacity at Bengaluru plant will be sufficient.
He said “we are not consuming anything much closer to this capacity, so we wouldn’t have any challenge..., capacity is not an issue.”
Mahindra Reva, currently present in eight markets acrossthe country, including Mumbai and Bengaluru, would be looking at other regions by mid of next year, Kurian said.
“We are looking at a few markets and are talking to local governments... Local tax structure is very important for this product...” he added.