Mahindra and Mahindra Ltd, a part of the US $ 7.1 billion Mahindra Group today announced the launch of the Genio its next generation commercial vehicle. The 1.2 tonne pick-up has been developed to cater to the small and medium business transportation needs and is expected to change the face of the pick-up industry in India. Equipped with international looks, style, design, technology and offering the ultimate in comfort the Genio is competitively priced at Rs 5.06 lakh for BS3 markets in Madhya Pradesh. The BS4 complaint version is also available for BS4 markets. The second product to roll out of Mahindra's State-of-the-art Chakan plant, near Pune the Genio comes with a build and finish quality unseen amongst commercial vehicles in India. In addition to the world class styling of the vehicle the appeal and interiors of the Genio are a benchmark within the industry. It offers a power packed performance with its CRDe engine which is equipped with 75 HP power and 220 Nm torque, allowing it to handle any kind of load and terrain with ease. President Automotive and Farms Equipment Sectors, Mahindra and Mahindra Dr Pawan Goenka maintained `in keeping with our endeavour of offering first of its kind world class products, we have launched the Genio. It is also a result of extensive consumer insight which captured the latent and expressed needs of the customer'. The Genio is an ideal vehicle for businessmen, traders and SMAs. He added `I am confident that it would be nothing less than a game changer for the pickup segment in times to come'. Speaking at the launch of the Genio Mahindra & Mahindra, Automotive Division, Sales Vice Preident Vijay Nakra said that it is 100 per cent indigenous product. He added that production capacity is 2000 vehicles per month.