Notwithstanding the sustained campaigns launched by the Government to create awareness about AIDS (Acquired Immuno Deficiency Syndrome), the number of AIDS cases is on rise in Himachal Pradesh. At present there were 3,530 HIV positive cases (detected till March 2009) of which 608 were full blown AIDS cases. The Government is seriously concerned over the situation assuming alarming situation and gearing up the awareness campaign to make it more effective and reach out to vulnerable groups. A special campaign