A rather novel approach to reproductive health education emerged from the programme undertaken by the Bangladesh Centre for Communication Programmes (BCCP) in collaboration with the Johns Hopkins Unversity's Centre for Communication Programmes (JHU/CCP), Ministry of Health and Family Welfare, Directorate of Family Planning and the IEM unit. The purpose of the programme is to help family planning field workers to reach the men and women who live in the villages, more effectively. (editorial)