Tobacco firms memos took aim at the young

  • 15/01/1998

R. J. Reynolds Tobacco, the second largest cigarette company in the United States, sought for decades to reverse the declining sales of its brands by developing aggressive marketing proposals to reach adolscents as young as 14 years old, according to company documents. The 81 internal memos and other documents, released and covering the period from 1973 to 1990, contrast sharply with the company's declarations that it does not woo young people.