Ice-cream makers add healthy flavours

After slugging it out in the health and wellness snacks and beverage categories, FMCG companies are gearing up to out do each other in ice creams. All major players in the Rs 1,200-crore ice cream market are all set to adorn a health-oriented look this year by offering more such products. Amul, the market leader in the ice cream space, has already launched probiotic health and wellness ice creams and is also offering sugar free variants.