Save Rainwater
Coca Cola India CEO ATUL SINGH sees water harvesting as one of the best alternatives to resolve the crisis IN INDIA, 17 PERCENT of the population shares less than four percent of the world's freshwater resource. Even if we get good rainfall, the water does not recharge the ground water locally; it goes elsewhere and at times leads to miseries. Only 11 percent of ground water of the country is replenishable and rest of the water goes as runoff due to lack of sufficient infrastructure and hydro-geological conditions.
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