Punjabs pride: Ghee, lassi, panjiri, kheer...
Punjab may be flopping on fronts like health, information technology but its flavoured Verka lassi, desi ghee,ice-cream, sweetened milk, panjiri, paneer, curd, and kheer are doing very well in the national and international market. Milkfed, state's leading cooperative, known for Verka brand in and outside the country has achieved 64 per cent growth in the sale of lassi, 37 per cent in sweetened flavoured milk, 31 per cent in ghee, 21 per cent in ice cream, 70 per cent in kheer and 39 per cent in paneer last year. Desi ghee and lassi have been traditionally strong area of Punjab.