Ill treatment
Chinese Internet search engine Baidu has said it will overhaul its operations after being shamed by the government for allowing unlicensed medical services to buy high search rankings. In the last week of November, the state-run China Central Television reported that the search rankings had steered people to unlicensed and expensive hospitals or medicines that failed to cure them.
One patient told the channel that he had wasted more than 10,000 yuan (us $1, 450) at a clinic he chose because it topped the Baidu results. The unlicensed clinic paid Baidu nearly 17 yuan per click (about us $2,50) for a prominent ranking, according to the report. This enabled them to profit from clicks for expensive but useless treatments.
Robin Li, Baidu
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