The influence of televised food commercials on children's food choices: Evidence from ventromedial prefrontal cortex activations

The objective of the study was to investigate how food commercials influence children's food choices. Twenty-three children ages 8-14 years provided taste and health ratings for 60 food items. Subsequently, these children were scanned with the use of functional magnetic resonance imaging while making food choices (ie, “eat” or “not eat”) after watching food and nonfood television commercials.

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