Building Back Better: An Action Plan for the Media, Entertainment and Culture Industry
The purpose of this report is to identify and drive forward practical actions for advertisers, publishers, agencies and platforms to improve the media ecosystem in this phase of “building back better” post-COVID-19.The report focuses on the near-term and medium-term actions that can be taken to improve the financial viability, resilience and sustainability of the industry in four key areas: 1. Creating a stronger media ecosystem across content creation, distribution and consumption innovation, 2. Accelerating digital transformation to drive innovation, 3. Adapting the workforce and ways of working to support the next phase of industry growth, and 4. Supporting responsible business through global sustainable development goals (SDGs).