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A Tropicana a day keeps us away, say doctors

IN A global first for all PepsiCo markets, Indian doctors will soon begin endorsing the cola giant's Tropicana juice and Quaker Oats. PepsiCo India's snack foods arm Frito-Lay has tied up with the Indian Medical Association (IMA) to promote both products, marking a shift of sorts for a company that is synonymous with celebrity endorsements.