Global Warming's six India's: an audience segmentation analysis

Global Warming's six India's: an audience segmentation analysis This new study on India by Yale University finds six distinct groups within the Indian public that respond to the issue of climate change in very different ways. These "Six Indias" include: The Informed (19%), The Experienced (24%), The Undecided (15%), The Unconcerned (15%), The Indifferent (11%), The Disengaged (16%).

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