Greendex 2014: consumer choice and the environment – a worldwide tracking survey

The latest Greendex survey by the National Geographic Society and the research consulting firm GlobeScan measured consumption habits and attitudes in 18 countries. Each was scored on the relative size of its environmental footprint. This year's report, the fifth since 2008, focused on food. It found noticeable improvements in eating habits even as environmentally sustainable behavior when it came to housing, transportation, and consumer goods appeared stuck or had worsened. Consumers in 11 countries, including South Korea, Hungary, Australia, and Canada, had higher food scores compared with their scores in the previous survey, in 2012. India, which has ranked first in food sustainability in every Greendex. Nearly one in four Indians is a vegetarian, and those who aren't tend to avoid beef, the most environmentally damaging meat. Indians have reduced the amount of imported food they eat and increased their consumption of locally produced, homegrown, and organic foods.