People’s perception study: renewable energy in India 2014

WWF-India conducted a Renewable Energy Survey to understand people’s perception on renewable energy and determine the level of acceptability among Indian citizens of the use of renewable energy sources.The People’s Perception Study showed that nearly 55% people surveyed haven’t used any renewable energy applications but more than 95% of them are willing to adopt renewables, if given the right opportunity. Solar energy is perceived to have a high potential in India by about 92% of people surveyed, with solar water heaters appearing as the most popular RE application. The Jawaharlal Nehru National Solar Mission (JNNSM) is the most well known government initiative among individuals, though 68% people were not able to name any policy or scheme.