Uncool dressing is cool
Japan has pitted fashion lovers and conservationists in a rare battle. A current energy conservation drive urges government servants and politicians to dress casually, sans neckties and suits, from June 1, 2005 to September 30, 2005. The idea is if people feel the heat less, air conditioner thermostats can be set higher to save energy.
Japan's prime minister Junichiro Koizumi, whose hairstyle and casual dressing have been disapproved by many fashion puritans, said in support of the drive: "As long as you don't offend people, anything is fine