The business of greening: policy measures for green business development in Asia

This publication examines the enormous potential for scaling up green business development in Asia and the Pacific. It reviews green markets, technologies, and practices with a focus on developing Asian countries and offers a set of policy options to enable governments and finance institutions to accelerate green business development in the region. Direct command-and-control measures and indirect market-based instruments targeted at both large and small firms are also included. The analysis suggests that advancing green businesses is a win–win for all stakeholders, but requires mobilizing vast resources of private capital and innovative management approaches.

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